It’s rare to find a woman sales executive working in tech. According to this LinkedIn report, the average percent of Women in Director+ roles in Software Technology is only 18%. Yet multiple studies show that those qualities more commonly associated with successful executives --relationship building, active listening, fostering trust and communications-- are key strengths in women leaders. That’s why we believe that bringing more women into sales and leadership roles at every level is smart for business.

In celebration of International Women’s Day we reached out to inspirational women leaders in sales and marketing who continue to push boundaries and forge the way for tomorrow’s sales leaders.

We hope you enjoy their stories.

Tijana Muratovic

Title:  Director, Sales Operations & Enablement
Company:  Fiix
Connect with her:  LinkedIn

Tijana Muratovic is a results and data-driven revenue (sales) operations and sales enablement leader.  She has over 15 years of progressive experience building and growing revenue-generating teams with B2B SaaS companies and enabling them along the customer journey.

Can you name someone that helped you in a pivotal way in your career? How did they impact your journey?

It would be hard to name just one person, as, over the years, I have been developed by several wonderful leaders that I reported into. The ones that left a lasting impact on my career were the ones who recognized my overall potential and have supported me on my journey of personal and professional development. I had several interesting turning points in my life and career, such as moving to Canada from Europe in the first place, losing jobs to downsizing, or changing the focus of my career from Marketing to Sales Operations & Enablement - just to name a few. Leaders who recognized my ability to make those pivotal changes are the same leaders with whom I keep in touch today, and rely on both their mentorship and personal friendship.

Can you provide any advice for women looking to enter the sales space?

Don't let the setbacks define you or slow you down. We, women, tend to be sometimes too hard on ourselves, but the best learning and growth experiences come from setbacks. I used to be really apprehensive of change, but over the years, I realized that change, often fuelled by what one perceives at the moment as a setback, produces the most amount of learning and growth. So, over time, I learned to appreciate and embrace changes for the personal evolution and advancement they eventually bring with them.

Is there anything you're doing, specifically to make things easier for the next generation of women behind you?

Leading by example. I have learned from others the same way and truly believe in the power inspiring with actions. I am not sure if that actually makes things easier, but I wholeheartedly believe that only doing things yourself will lead you to a success. Success - as you define it, not as other people define it for you.

What’s a great lesson you learnt the hard way?

I wouldn't necessarily call it the hard way, but in general, I have learned that there are no real shortcuts to success and that life isn't always fair. You have to put in the effort and hard work to get where you want to go, and even then, you will be presented with situations that test will you on a physical, mental and emotional level. I also learned that changing your mind about the priorities in your life is perfectly OK and that we don't need to be the best at everything. There is this belief (especially prevalent amongst women) that we need to have it all and be the best at everything: family, career, friendships, etc. While I admire women who have managed to seemingly make it all work in a perfect harmony, I think that is more often a challenge than not for the majority of women. We should never jeopardize our emotional, mental and physical health for the sake of achieving success, especially if it's not what we believe the success should be. It takes time to get to know yourself really well and to define or accept what success is to you.

So much of leadership is about the people you're leading - can you share an accomplishment from one of the women that have worked for you that you're particularly proud of or impressed by?

In my career to date, I have managed several brilliant women, and I am proud of all of their accomplishments both on professional and personal front. I am in particular impressed by Megan Paul and Meaghan Kennedy, two fantastic young women who are both smart and capable, but most importantly, successful on their own terms and authentic in their approach. I am proud to call them my friends, too, and always happy to hear about their achievements.

Share via:

Back to Blog

Leave a Reply

Your email address will not be published. Required fields are marked *