MQL > SAL > MIA?
Following Marketo's playbook for lead management will help marketers make sure they're getting the most from their lead generation efforts.
Don't miss out on:
- Lead tracking best practices
- Tips to optimize marketing automation
- Free expert resources
Start with this template to create your workspace.
Make the cards yours by adding your micro-content.
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"We actually pull up different cards during our sessions, and our reps talk about what they’ve learned, they ask clarifying questions, and then we modify cards as we go so that current best practices are captured and immediately available to all. Reps add content that they want to refer to in the future, because of how easy Kiite is to use."
"Being able to create playbooks and add several dimensions to the content while making it EASIER to navigate is amazing. The constraints of a spreadsheet have been lifted, and you don't have some of the ridiculous attributes of [other tools] that make them a nightmare."