Email marketing your subscribers will actually like

Learn about email marketing best practices from marketing automation leader Marketo. If you want to maximize your open rates and delight your subscribers, this is the playbook for you!

Screenshot of Marketo's Playbook to Email Marketing

This playbook includes:

  • Marketo's email marketing framework
  • A guide to sender scores
  • List hygiene tips and tricks

1. Create

Start with this template to create your workspace.

2. Remix

Make the cards yours by adding your micro-content.

3. Share

Invite your team and start benefiting from your masterpiece!

"We actually pull up different cards during our sessions, and our reps talk about what they’ve learned, they ask clarifying questions, and then we modify cards as we go so that current best practices are captured and immediately available to all. Reps add content that they want to refer to in the future, because of how easy Kiite is to use."


Head of Sales

"Being able to create playbooks and add several dimensions to the content while making it EASIER to navigate is amazing. The constraints of a spreadsheet have been lifted, and you don't have some of the ridiculous attributes of [other tools] that make them a nightmare."


Managing Director


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