Here's what CMOs are really thinking

Learn what Chief Marketing Officers care about and how they want you to sell to them, using the best insights from DiscoverOrg's expert CMO selling guide.

Screenshot of DiscoverOrg's Playbook to Selling to a CMO

Tap into valuable:

  • Buyer motivations
  • Positioning and value propositions
  • Tools to get their attention

1. Create

Start with this template to create your workspace.

2. Remix

Make the cards yours by adding your micro-content.

3. Share

Invite your team and start benefiting from your masterpiece!

"We actually pull up different cards during our sessions, and our reps talk about what they’ve learned, they ask clarifying questions, and then we modify cards as we go so that current best practices are captured and immediately available to all. Reps add content that they want to refer to in the future, because of how easy Kiite is to use."


Head of Sales

"Being able to create playbooks and add several dimensions to the content while making it EASIER to navigate is amazing. The constraints of a spreadsheet have been lifted, and you don't have some of the ridiculous attributes of [other tools] that make them a nightmare."


Managing Director


Create your new workspace from this template and start unlocking your team’s best knowledge.