Competitive battlecards that’ll get you battle-ready

What are your competitors saying about you… and how should you respond to win the sale? This highly customizable battlecard template is the perfect place to capture the most important points your reps need to trounce your competition. From details about a competitor’s company and products to the markets and customers they serve, your team will be able to find information quickly and speak to how you come out ahead, without missing a beat.


Add this playbook if you’re on a sales team that knows its competitive landscape, and is looking to give reps an at-a-glance guide to handling competitor claims – and competitor weaknesses – when they need it most.

Screenshot of Crayon's Competitive Battlecard Template

Take the lead with:

  • An overview of competing companies, products, and services
  • The claims competitors make against you – and responses that work
  • Competitor weaknesses and how to uncover them with your prospects

Want to know more about battlecards?




1. Create

Start with this template to create your workspace.

2. Remix

Make the cards yours by adding your micro-content.

3. Share

Invite your team and start benefiting from your masterpiece!

"We actually pull up different cards during our sessions, and our reps talk about what they’ve learned, they ask clarifying questions, and then we modify cards as we go so that current best practices are captured and immediately available to all. Reps add content that they want to refer to in the future, because of how easy Kiite is to use."


Head of Sales

"Being able to create playbooks and add several dimensions to the content while making it EASIER to navigate is amazing. The constraints of a spreadsheet have been lifted, and you don't have some of the ridiculous attributes of [other tools] that make them a nightmare."


Managing Director


Create your new workspace from this template and start unlocking your team’s best knowledge.