The Golden State Warriors recent win in the NBA playoffs marks their third since 2015 and, although Stephen Curry wasn’t the MVP this time around, we are always listening to see what wisdom he will bring post-win. His quotes apply to more than strictly basketball and we’ve gathered some that are ultra sales-relevant. Let’s see what lessons the star can offer to those trying to shoot for sales wins.

Here’s the six-step recipe for sales success, as told by Chef Curry:

Step 1: “Play like you’re in first. Train like you’re in second.”

In sales, you have to kick off your game with confidence.  If you play it like the deal is already closed (like you’re in first), then you’ll have the determination it takes to get there.

However, in the background, you need to be putting in work as if you’re behind. Whether it’s researching through social media, networking with potential leads, or any other sales strategies, competitors are right behind you.

They are eagerly awaiting to take away your prospect and you need to be prepared in order to stay ahead. You may be on top now, but another dedicated rep can snatch that spot away from you at any moment.

Step 2: “Be the best version of yourself in anything that you do.”

After you’ve played it cool, but trained like crazy, you have to find your best approach.

In sales, you can’t fake who you are to customers. They’ll catch on. No one likes the schmoozy sales act and being authentic is a much better way to connect with leads and find out what pain points they have. Not only will you come across as more genuine, you also have a better chance at developing a mutually beneficial relationship.

Step 3: “If you don’t fall, how are you going to know what getting up is like?”

Yes, steph 3 — err, step 3, is to fail. Failing is an important part of sales, it happens to everyone. No rep closes every deal, but the key to increasing your closed-won rate is to learn from your mistakes and make actionable changes for next time.

In our recent podcast episode featuring Danny Garcia, we asked him how he deals with rejection in sales. One of Danny’s mottos, “it takes three no’s to get a yes,” keeps him motivated to keep pushing — you’re just two no’s away from your next yes!

Step 4: “Make sure you live in the moment and work your butt off every single day.”

After a few sales fails, use what you’ve learned to you get back up again.

Don’t dwell on past failures or mistakes.  Sales is not easy and learning from your mistakes and rebuilding your confidence to try again, is how you shape resilience and handle objections with ease. Taking the customer objections and understanding why they have these concerns is a great learning experience.

In sales, persistence is key. Putting in the hard work each day will lead to your future sales successes.

Step 5: “Success is not an accident, success is actually a choice.”

Nobody accidentally closes a deal in sales.  You need to put the work in, spend time hustling, and avoid distractions (most salespeople spend only one-third of their time selling.)

You can choose to spend your time working on unnecessary non-selling tasks, or you can focus your efforts towards growing your pipeline and engaging with future customers.

Step 6: “The more years I go, the more experience I have, the more that nutrition and eating the right foods is important.”

That’s right! Your final step to this recipe is to cook up a game plan for yourself.  Just like Steph Curry’s game depends on what he eats, so does yours. In addition to consuming the right foods, you also need to be consuming the right content.

Digesting information that fuels your mind with the most effective tips will allow you to stay on top of current trends and be one step ahead of other salespeople.

Bonus: "I'm accepting of change, and accepting of transforming myself at any given time necessary." — Ayesha Curry

We all know the real Chef Curry is Steph’s wife, Ayesha. This quote from her encompasses the idea that sales is a transformative role. You need to be a chameleon in order to appeal to the different sides of people. Some buyers might want a personal approach, some funny, some serious, professional, casual, the list goes on. Knowing how to speak to each prospect’s personality sets you apart from the competition.

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