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Fiix uses Kiite to stay aligned and sell more efficiently

About Fiix

Fiix creates modern maintenance software that’s easy to use, flexible, and affordable. Its cloud-based Computerized Maintenance Management System (CMMS) is disrupting the market by revolutionizing how thousands of companies worldwide schedule, organize, and track maintenance.

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Founded in 2008

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Based in Toronto

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150+ employees

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Enterprise Software

Efficiency affects more than the bottom line at Fiix; it’s a matter of culture

For Maxfield Materne, Sales Enablement Manager at Fiix, it was an easy decision to try Kiite— he was in dire need of something to help organize their company’s information. Tribal knowledge was lost, and Excel spreadsheets and Google Drive served as disconnected pieces to a puzzle that never formed a seamless whole.


Today, Kiite centralizes all that, and makes it ridiculously easy to stay aligned and onboard new hires, the Fiix way.


“We have people who started at Fiix using Kiite, and they’ve been using it to essentially onboard themselves. They’ve picked up what they need and learned our process, without input from me!”


Having grown from front line sales to Account Manager, and now as the only Sales Enablement Manager at Fiix, Maxfield knows better than anyone else that Fiix is a community whose members love efficiency. The Fiix team lives and breathes the same values their customers do. The whole team works hard to create a sustainable future by helping their customers maintain what they already have, and by making what their customers already have operate more efficiently. For Fiix, efficiency is key to sustainability and success, and company culture.


“Kiite provides value when our staff are transitioning from one role to another, or from outside the organization into our industry and company. 


“For our tribal knowledge, it's like Confluence, but more agile.”

Sales teams need tools optimized for selling, not for data organization

As someone who has seen Fiix evolve from startup to scaleup, Maxfield knows the customer. Having worked frontline sales and customer support, he knows customer pains inside and out, and much more importantly, he knows how to help solve those problems.

It’s a natural fit for Maxfield to be the person responsible for spreading critical knowledge across the sales organization to help meet customer needs, and he’s uniquely positioned to identify opportunities for optimization and efficiency gains, to maximize a sales rep’s impact.


“Other tools, like Google Drive or wikis, are designed to be regimented and orderly, but sometimes you just need to access something really quickly. With those other tools, search is terrible and never pulls up the right things. But with Kiite, search is snappy and accurate.


“It’s been a real time saver to begin centralizing our content in this way.”

“Other tools, like Google Drive or wikis, are designed to be regimented and orderly, but sometimes you just need to access something really quickly. With those other tools, search is terrible and never pulls up the right things. But with Kiite, search is snappy and accurate."

Maxfield Materne

Sales Enablement Manager

“Kiite promotes autonomy. Employees get to see the breadth of the knowledge that we have right now, and they can soak it all in and approach it at their own pace. Being able to create their own Playbooks with the best content is a gamechanger.”

Maxfield Materne

Sales Enablement Manager

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Hand-holding holds everyone back; employee autonomy is key

“Our per rep ramp time depends on the sales cycle. By the end of the average sales cycle, we expect reps to be ramped, if not yet independently hitting quota. That’s why autonomy is so important, and that’s why I love Kiite.

“Kiite promotes autonomy. Employees get to see the breadth of the knowledge that we have right now, and they can soak it all in and approach it at their own pace. Being able to create their own Playbooks with the best content is a gamechanger.”


Maxfield knows that repeatable process and measurable growth is key to success at scale, which is one of the reasons Kiite fits so well with his workflows.


“I particularly find it impactful when onboarding, when I need to put together a single experience for many people, like AEs or BDRs.”

The results

“It wasn’t until our sales team hit 35 - 40 people that we determined we needed sales ops.” And now, with their sales team at almost double that headcount and growing rapidly, Kiite helps Maxfield stay organized. “Kiite helps me organize my thoughts better because of the card layout. And, because I already have cards created, it makes it much easier to create new Playbooks. I can easily pull them into a different order for other processes.”

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